Home Food & Drink Mother’s Recipe Launches Exciting “Taste ka Dhamaka”–Campaign on Pune Municipal Corporation Buses

Mother’s Recipe Launches Exciting “Taste ka Dhamaka”–Campaign on Pune Municipal Corporation Buses

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Pune, Divya rasthra* Mother’s Recipe, famous for its tasty flavors, is thrilled to announce the start of its lively ‘Taste ka Dhamaka’ campaign in Pune. To connect with Punekar and share the goodness of their new range of sauces, Mother’s Recipe has decked the Pune buses running through the city with colorful ads featuring their convenient 85g sauce packs.
Following the success of their campaign on Mumbai local trains, Mother’s Recipe is now spreading the joy to the streets of Pune. The ‘Taste ka Dhamaka’ campaign is all about their message ‘Get a small pack, make anything you want!’ highlighting how easy and versatile their sauces are. The ads on Pune Municipal Corporation buses will catch commuters’ eyes, tempting them with the delicious flavors of Mother’s Recipe Sauces.
Ms. Sanjana Desai, Executive Director of Mother’s Recipe, shared her excitement, saying, “We are thrilled to bring the ‘Taste ka Dhamaka’ campaign to Pune. With our new sauces, we want to offer Puneites tasty and convenient options for cooking. Through this campaign, we aim to introduce our new Recipe Sauces to Pune and create buzz around our brand.”
The campaign’s goal is not only to let people know about the new sauces but also to boost confidence among sellers and increase sales. The ‘Taste ka Dhamaka’ campaign shows Mother’s Recipe’s dedication to customer-focused marketing. By using Pune Municipal Corporation buses, the brand hopes to reach a wide audience and make a mark in the market.
The product range is now available at your neighborhood store and leading supermarket chains like Reliance Fresh.
About Mother’s Recipe:
Desai Foods Private Limited owns Mother’s Recipe, ELMAC, Spread On & Dabee brands. With distribution across the country, the company caters to various formats from local stores to online platforms. They provide traditional Indian taste to over 45 countries worldwide. Their products include pickles, spices, chutneys, papads and ready-to-cook mixes. With three state-of-the-art facilities in Pune, Kolkata and Bharoda, they ensure quality and are certified under ISO standards. Mother’s Recipe has won awards like the Consumer Voice Award and the Super brand Award.

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