Jaipur, December 2024.
Oben Electric, India’s leading homegrown electric motorcycle manufacturer, marks its entry into Rajasthan with the launch of its showroom and service center in Jaipur. Strategically located on Tonk Road, Gandhinagar, this three floor flagship showroom is designed to cater to the growing demand for electric motorcycles in Jaipur. This launch marks a pivotal step in Oben Electric’s journey toward establishing a robust nationwide presence, aligning with its vision of opening over 50 showrooms and service centers across 12 major Indian cities by FY25. The showroom will feature the Rorr EZ, Oben Electric’s latest commuter electric motorcycle, available at an attractive introductory price starting at ₹89,999 (ex-showroom).
Inspired by Oben Electric’s flagship experience center in Bengaluru, the Jaipur showroom combines futuristic design with next-gen customer interaction technologies across four key zones: Moto Live for vibrant product engagement, Moto X for in-depth exploration of key components through interactive experiences, Moto Zen as a cozy customer lounge for relaxation and conversations, and Moto Rack showcasing exclusive accessories and merchandise. This seamless blend of aesthetics and innovation offers a unique, premium customer journey. Additionally, the showroom includes Oben Care, a dedicated service center offering comprehensive after-sales support, including convenient doorstep services, ensuring seamless and satisfying ownership experience.
Fueling the rapid expansion of Oben Electric is Rorr EZ, the latest addition to its popular Rorr product line. Available in 3 battery variants – 2.6 kWh, 3.4 kWh & 4.4 kWh, Rorr EZ built for ease and performance comes with advanced LFP (Lithium Iron Phosphate) battery technology for 50% more temperature resistance and 2x battery life, making it one of the safest choices for India’s roads. With a top speed of 95 km/h, a range of up to IDC 175 km per charge, and 80% charge in just 45 minutes, Rorr EZ fits seamlessly into the daily lives of city commuters. Discerning buyers in Jaipur can book Rorr EZ at just INR 2,999 and can avail flexible EMIs starting at ₹2,200 per month.
Commenting on the latest expansion, Ms. Madhumita Agrawal, Founder and CEO of Oben Electric, stated, “Entering the vibrant market of Jaipur, Rajasthan, is a pivotal step in Oben Electric’s journey to redefine mobility in India. As a brand proudly rooted in the ‘Make in India’ initiative, Jaipur’s enthusiastic response to the Rorr EZ through pre-bookings underscores its strategic importance in our growth story. This new showroom is a step forward in enabling a seamless transition for Jaipur’s eco-conscious consumers to adopt electric mobility while ensuring robust sales and after-sales support. We remain committed to building an extensive network of showrooms and service centers, delivering not just products but a superior EV ownership experience across India.”
With the Jaipur launch, Oben Electric continues its aggressive expansion strategy in northern India, further reinforcing its commitment to building a comprehensive EV ecosystem. The brand already boasts multiple showrooms in key cities like Delhi, Pune, Bangalore, and Kerala, strengthening its nationwide presence.
