New Delhi, April 2025.
Sprite, the iconic lemon and lime-flavored beverage, is back with a laughter riot in yet another humorous twist of its blockbuster, ‘Joke in a Bottle’ campaign. Building on the campaign’s signature blend of Gen Z’s humor and pop culture, the brand brings together a rather unlikely duo — comedy king Kapil Sharma and serious filmmaker Anurag Kashyap in what should be called a roast banter. The TVC packs a refreshing punch of wit and quirk, reinforcing what it means to stay cool and entertained, Sprite-style.
The brand film opens with Anurag Kashyap pitching a “relatable” ad to Kapil Sharma. What follows is a hilarious clash of creative minds—Kapil mocks Anurag’s ad world debut, Anurag defends his vision, and chaos ensues. With Kapil getting the last laugh, the battle peaks when Anurag manifests Joke in a bottle to a genie’s lamp in his flow of cinematic liberties. Sprite serves up its signature mix of refreshment and comedy, setting the right tone of the Joke in a Bottle’s third season.
Sprite’s Joke in a Bottle (JIAB) is a full-fledged entertainment property packed with bite-sized comic content. From witty punchlines to a meme studio powered by India’s top creators, JIAB is built for the swipe-happy Gen Z. Consumers can simply scan the Sprite bottle, sip, and unlock a cool stream of destressing humor anytime, anywhere.
Sumeli Chatterjee, Senior Category Director, Sparkling Flavors, Coca-Cola India and Southwest Asia, said, “At Sprite, we understand that communication today has evolved beyond words. Memes have become one of the most powerful ways for the youth to share ideas and emotions with a touch of humour. Our ‘Joke in a Bottle’ platform taps into this meme culture, connecting with the generation to stay cool. This time, we’re thrilled to bring together two refreshingly distinctive personalities, Kapil Sharma and Anurag Kashyap, with a dose of laughter and entertainment to launch the third season of Joke-In-A-Bottle.”
Kapil Sharma, speaking about the campaign, said, “Sprite JIAB is always fun, and I love how it always surprises the audience. Shooting this ad with Anurag was mixing Sprite with cinema- unexpected and totally fizzed up! I can’t wait for everyone to scan and enjoy.”
With a 360-degree rollout across TV, digital, and outdoor, ‘Joke in a Bottle’ ensures nationwide reach. From meme drops to creator collabs, Sprite continues to lead India’s comedy conversation bringing ‘Thand Rakh’ to life with a sip, a scan, and a laugh
