New Delhi, November, 2026.
On the occasion of National Candy Day, the Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, announced the 2026 edition of Pulse Candy Day campaign. Marking the brand’s annual national celebration, this year’s campaign features yet another innovative, technology-driven initiative. This edition of the campaign introduces an immersive, space-themed game. Players control the game using their hands and body tracked by their smartphone camera, which seamlessly directs them to a dedicated microsite www.pulsecandyday.com.
Aimed at Gen Z, young adults and mobile-first consumers, with a bite-sized format designed to encourage replay and social sharing, the game will run from 3rd to 10th November, one week around National Candy Day. It invites users on a 60-second interstellar adventure to collect Pulse candies scattered across space while avoiding decoy candies, asteroids and other celestial obstacles. The campaign utilises camera-based motion and gesture tracking, which responds to the user’s hand and body movements in real time. The experience runs directly on mobile browsers, with no headset, controller or additional hardware required.
Arvind Kumar, Senior General Manager, Marketing, Confectionery, DS Group, commented, “Every National Candy Day, we are reminded of how much love people have for Pulse Candy and we want to celebrate that Deewangi with them in a way they will remember. Innovation has always been at the heart of Pulse Candy Day and each year we push the boundaries through cutting-edge technology, while keeping the experience simple enough for anyone to enjoy. In the past, our fans have screamed and blown for Pulse candy and this year they will move for Pulse, chasing it across space with just their phones.”
Pulse Candy Day 2026 campaign strengthens its connection with audiences who seek interactive and shareable digital experiences. The initiative reinforces the brand’s youthful, experimental and technology-forward personality and continued commitment to making National Candy Day a celebration of Pulse Candy.
