New Delhi, December 2024.
Kisan Diwas honors the hard work and dedication of India’s farmers, who not only nourish the nation but also drive the growth of its rural economy. Here are stories of five farmers whose remarkable journeys highlight the transformation of traditional farming into entrepreneurial success. Their stories reflect the power of resilience, innovation, and community support, showcasing how empowering farmers with the right tools and knowledge is helping pave the way for a Viksit Bharat.
Supported by Project Unnati, an initiative by Anandana, they gain access to the tools and knowledge needed to boost productivity, adopt modern agricultural techniques, and contribute to a more sustainable rural economy.
Here are five extraordinary journeys that demonstrate the enduring power of these efforts: Sowing Seeds of Change: Chenna Reddy’s Journey to Sustainable Farming: Once a plumber in Bangalore, Chenna Reddy returned to his ancestral land in Jangalapalli village, Andhra Pradesh, where water scarcity had left the soil barren. Through Project Unnati Mango by Anandana – The Coca-Cola India Foundation, he learned modern techniques like Ultra High-Density Planting (UHDP) and drip irrigation.
These advanced methods not only enhanced fruit yield and quality but also reduced the need for fertilizers and pesticides. With training in climate-smart farming and crop management, Chenna transformed his unproductive land into a thriving mango orchard, proving that sustainable practices can rejuvenate even the most arid lands and reconnect farmers with their heritage.
Tulabati Badanayak: Blending Coffee Farming with Eco-Tourism: From Coffee Farmer to Eco-Tourism in the tribal village of Koraput, Odisha, Tulabati Badanayak has transformed her life and community through resilience and innovation. Once struggling to sustain her family as a coffee farmer, she adopted sustainable practices under Project Unnati Coffee, such as selective harvesting and sun-drying. These techniques improved her coffee quality, helping her secure better prices.
Beyond farming, Tulabati initiated an eco-tourism venture, leveraging the village’s natural beauty to create additional income streams. Today, she not only supports her family but also empowers other women by sharing her knowledge and fostering collective growth.
Engineering a Green Revolution: J.C. Punetha’s Orchard Success: Former textile engineer J.C. Punetha, at the age of 70, transitioned from a thriving industrial career in Ahmedabad to apple farming in Champawat, Uttarakhand. His decision was fueled by a desire to reconnect with nature and make productive use of his land.
Under the guidance of Project Unnati Apple, he planted saplings and implemented drip irrigation systems. Despite initial challenges and managing the farm remotely from his family in Ahmedabad, Punetha achieved remarkable success. His focus now is on expanding his orchard and helping fellow farmers adopt sustainable practices, proving that innovation and persistence can yield remarkable results.
Geetha Maheshwari: Empowering Her Community Beyond Farming
Geetha Maheshwari, a dedicated farmer from Theni, Tamil Nadu, has been cultivating the land for over a decade. A few years ago, she enrolled in a training program under Project Unnati Grapes and CENDECT KVK, where she learned advanced farming techniques, including pest management and the use of insecticides. This knowledge helped her double her income, significantly expanding her harvest.
Beyond farming, Geetha used the benefits of a subsidy scheme from KVK CENDECT to open a wedding hall, PSP Mahal, in her village, Chinnaovalapuram. The hall provides affordable services to underprivileged families, easing the financial burden of wedding arrangements. Geetha’s journey reflects not only her personal growth but also her commitment to empowering her community.
From Civil Service to Apple Farming: Khilanand Joshi’s Second Act: At 75, after retiring from government service, Khilanand Joshi returned to his village in Champawat, Uttarakhand, with a vision to revitalize his family’s farming legacy. Despite having no prior experience in sustainable agriculture, he embraced apple farming under Project Unnati Apple.
With the help of ultra-high-density plantation techniques and drip irrigation, Khilanand transformed his farm into a diverse agricultural hub. His efforts have not only yielded impressive apple harvests but also inspired his community to adopt modern farming methods. Employing ten workers, he has created a local ecosystem of employment and knowledge-sharing. Khilanand’s late but impactful start highlights that determination, and innovation can drive agricultural success at any stage of life.
