Gurugram, February 2025.
Samsung, India’s largest consumer electronics brand, today unveiled an innovative, original series titled ‘Foley – Sound Meets Story’ taking audiences to a cinematic journey through the art and science of immersive audio. This video series has been produced in collaboration with Dolby, and marks a significant step for Samsung in redefining its presence in the premium audio hardware segment. The collaboration combines the rich auditory expertise of Dolby with Samsung’s cutting-edge technology in TVs & Soundbars.
‘Foley – Sound Meets Story’ is a series with five episodes, and each episode is inspired by one of the five elements – fire, water, wind, jungle, and food. With insights from professional Foley artists, each episode showcases the artistry behind crafting soundscapes that embody the essence of these elements in Dolby Atmos®. The series delves into the role of Dolby Atmos in delivering an audio experience with sounds that can be heard and felt all around, before finally highlighting the Samsung hardware that brings these sounds to life with exceptional clarity and depth for consumers. Consumers will experience these immersive Dolby Atmos soundscapes firsthand at over 5,000 Samsung stores across India, supported by well-trained Samsung retail staff. This multi-faceted approach brings the series to life both on and offline, emphasizing Dolby and Samsung’s commitment to providing a truly elevated audio experience.
“At Samsung, innovation lies at the heart of everything we do. Our collaboration with Dolby on this exclusive series reflects our commitment to deliver immersive and professional-grade audio experiences to our consumers. By blending Dolby’s expertise in sound with Samsung TVs & Soundbars, we aim to redefine how Indian audiences perceive and interact with sound technology, creating unforgettable sensory experiences in their homes.” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.
Sameer Seth, Director Marketing – India, Dolby Laboratories said, “Dolby Atmos is at the forefront of transforming entertainment with its immersive, theatre-quality sound. ‘Foley – Sound Meets Story’ shot at Annapurna Studios, is a sincere effort that brings out the story of the Foley artist on what goes in creating these sound effects brought to life in Dolby Atmos. We are excited to work with Samsung to deliver several lifelike soundscapes for consumers to experience through their Dolby Atmos enabled Samsung TV and soundbar.
Each episode of ‘Foley – Sound Meets Story’ highlights the crucial role of Dolby Atmos in designing an immersive soundscape, ultimately showcasing the hardware that brings these audio experiences to life for consumers.‘Foley – Sound Meets Story’ series is designed to leave a lasting impression on consumers and enhancing Samsung brand in the competitive audio market.
