Bangalore, 4th February, 2025.
RummyCulture, India’s leading rummy app from the house of Gameskraft – the online skill-based gaming and entertainment company, announced its latest accolade as ‘India’s Number One Rummy App’ as per the latest research by Unomer in partnership with CyberMedia Research (CMR). This certification highlights RummyCulture’s continued excellence in offering a superior gaming experience to its users.
The comprehensive research survey, conducted from October 14 to 23, 2024, involved 1,044 real money gamers across seven major Indian cities—Ahmedabad, Bangalore, Chennai, New Delhi, Kolkata, Mumbai, and Pune. The survey connected with individuals aged between 21 to 35 years, focusing on their gaming behaviors, spending patterns, and app preferences.
Participants were invited to take part in a mobile in-app survey, with strict screening criteria to qualify for the study. The survey employed Unomer’s digital river sampling methodology, ensuring a randomized and unbiased selection of respondents. This method eliminates interviewer bias and social desirability bias, leading to more genuine responses. The survey questions were neutrally worded to further enhance the accuracy of the results.
Real money gamers in India dedicate an average of 12 hours per week to gaming on smartphones, driven primarily by the expectation to win rewards (76%), followed by entertainment (69%) and relaxation (59%). A significant majority (93%) are comfortable playing real money games, with UPI emerging as the preferred payment method, followed by digital wallets, credit/debit cards, and net banking.
Divya Alok, Co-Founding Member, Gameskraft, said “Being recognized as ‘India’s Number One Rummy App’ is a remarkable achievement that underscores the trust and loyalty of our users. This accolade reflects our dedication to providing a top-tier gaming platform that prioritizes user experience, security, and innovation. We are committed to continually enhancing our offerings to ensure that RummyCulture remains the preferred choice for rummy enthusiasts across the country. Our goal is to consistently deliver a seamless, secure, and enjoyable gaming environment, and this recognition motivates us to push the boundaries even further to exceed our users’ expectations.”
In the research study, RummyCulture was identified as ‘India’s Number One Rummy App’ based on in-app spends. The study covered various aspects of the real money gaming market, including revenue, profitability, and brand preference among rummy apps. RummyCulture emerged as the leader, with higher spending rates and user engagement compared to its competitors. The survey results underline RummyCulture’s dominance in the rummy segment and its strong financial performance.
