Gurugram, May 2025.
Samsung, India’s largest consumer electronics brand, announced the launch of its new range of AI-powered QLED TV and Crystal Clear 4K UHD TV, available on Amazon, Flipkart, and Samsung.com starting May 1, 2025. Designed to deliver the ultimate home entertainment experience, the new lineup includes the QLED series – QEF1, equipped with cutting-edge AI technology, and the Clear 4K UHD series – UE81, UE84, UE86, engineered to provide exceptional clarity, color, and detail for an immersive viewing experience.
At the center of the launch is the QLED TV, featuring Real and Safe Quantum Dot Technology to deliver stunning color accuracy and durability. Featuring True Quantum Dots for unparalleled color precision, these TVs are also free from Cadmium, a harmful substance known to be a cancer-causing agent, ensuring both safety and superior performance.
Powered by Samsung’s latest Q4 AI Processor, the TV analyzes and optimizes content in real-time with sharper visuals, clearer sound, and a more personalized viewing experience. Leveraging Samsung Vision AI, it intelligently enhances picture quality by recognizing scenes, objects, and faces for lifelike details, while also ensuring precise color volume with Pantone Validated Colors for true-to-life hues. To ensure peace of mind, the TV is secured with Samsung Knox Security, protecting users’ data and connected devices. Additionally, the new lineup offers access to Endless Free Content, delivering a world of entertainment with no additional Cost.
Samsung’s new UHD models deliver crystal-clear 4K resolution, powered by the advanced Crystal 4K Processor, ensuring sharp and vibrant visuals. With 4K Upscaling, the models also enhance lower-resolution content to near 4K quality. Featuring PurColour, they offer lifelike colors for a truly immersive viewing experience. The integrated OTS Lite technology delivers dynamic sound with virtual top channel audio, creating an enriched audio experience. With access to endless free content, these models make premium entertainment accessible to a broader audience.
Viplesh Dang, Senior Director, Visual Display Business, Samsung India, said, “At Samsung, we continuously push the boundaries of innovation to deliver products that redefine home entertainment. With launch of our AI-enhanced QLED and Crystal Clear 4K UHD TVs, we are elevating the viewing experience for consumers, offering advanced entertainment. These models, powered by Samsung Vision AI, deliver intelligent scene recognition for enhanced picture quality, making every frame more immersive. This launch reflects our dedication to delivering intelligent viewing experiences to more homes, meeting the evolving needs of our consumers with innovation, convenience, and reliability”
Customers can look forward to benefits like discounts of up to 35%. The new Samsung Online TV lineup is available with 12 month No Cost EMI starting at just INR 3,333/month for QLED models and INR 2,500/month for UHD models. Customers can also avail an instant bank cashback of up to INR 3,000. With innovative features and exclusive launch offers, this new range is set to transform living spaces into cinematic hubs.
Key Features of QLED TV
Real and Safe QLED
Samsung’s Real and Safe QLED TVs are built with 100% Color Volume-certified Quantum Dot technology, delivering vibrant, lifelike visuals. Certified for safety by trusted global institutions, these TVs are also free from Cadmium, a harmful substance known to be a cancer-causing agent, ensuring a healthier and worry-free viewing experience for all.
Q4 AI Processor
The Samsung Q4 AI Processor enhances the TV viewing experience by intelligently optimizing both visuals and sound in real time. It upscales content to detailed 4K resolution, ensuring an immersive experience tailored to the surroundings and the content being viewed.
Pantone Validation
Pantone Validation guarantees superior color accuracy by meeting Pantone’s stringent testing standards. This validation ensures the authentic reproduction of Pantone colors and skin tones, providing an immersive viewing experience that mirrors the creator’s original vision.
Samsung Vision AI
Samsung Vision AI brings intelligent enhancements to TVs with real-time AI upscaling, smart features like Generative Wallpaper, and SmartThings. It adapts visuals, sound, and interactions based on the environment and user needs. Advanced AI capabilities offer a truly personalized and immersive viewing experience.
Samsung Knox Security
Samsung Knox is Samsung’s commitment to security, providing defense-grade protection across devices. It offers a comprehensive suite of security features, customizable to meet diverse business needs. With Knox, businesses can confidently safeguard their data and operations.
SmartThings
The SmartThings app on Samsung TVs allows you to control and automate your TV and other smart devices, enhancing your home experience. By using SmartThings, you can control appliances, lights, and security cameras directly from the TV. To set it up, simply navigate to the SmartThings option in the TV’s menu and follow the prompts to connect your devices.
Key Features of Crystal Clear 4K UHD TVs
Crystal Processor 4K
The Crystal Processor 4K provides enhanced picture quality with precise colour mapping. This powerful processor ensures that every shade of colour is displayed as intended, offering a lifelike 4K resolution for all content.
PurColor
With PurColor, consumers can enjoy an above and beyond experience while watching their favorite content by enjoying real life color expression on the screen. It enables the TV to express a vast range of colors for optimal picture performance and an immersive viewing experience. With One Billion True Colors, this distinctive technology brings reality to the TV screen, with existing colors being showcased in their original state.
Multi Voice Assistant
Consumers can pick their favorite voice assistant that is built-in into the new Crystal Vision 4K UHD TV for an advanced control in their connected home. They can choose between Bixby or Amazon Alexa and cherish an optimal home entertainment experience from the coziness and comfort of their living couch.
OTS Lite
OTS Lite (Object Tracking Sound Lite) uses Samsung’s AI algorithms to track on-screen movements and precisely match sound locations using multi-channel speakers. 3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.
