New Delhi, February 2025.
Coke Studio Bharat is set to return with an all-new Season 3, bringing together India’s most powerful voices and diverse musical influences. Coke Studio Bharat is renowned for crafting cultural experiences that blend traditional stories with contemporary beats, resonating with Gen Z. This season is a bold reimagination of India’s rich sonic heritage, seamlessly blending folk traditions with contemporary sounds to create an unforgettable musical experience. From the heart-thumping beats of Punjab to the soul-stirring melodies of the Northeast, Coke Studio Bharat continues to push the boundaries of musical storytelling, uniting legendary maestros with fresh, upcoming talent.
Season 3 will feature an exceptional mix of voices, each representing the soul of their regions. Among the line-up are Vishal Mishra, Malini Awasthi, Shalmali Kholgade, Santhosh Narayanan, Shankuraj Konwar, Dhanda Nyoliwala, Prateeksha Srivastava, Ofro, Thiarajxtt, Gulab Sidhu, Jassa Dhillon, Raaginder, Aditya Gadhvi, Madhubanti Bagchi, Siddharth Amit Bhavsar, Jayamoorthy, Xvir Grewal, Dabzee, SVDP, Mehak Sidhu, Bhargav Purohit, and the Indian Choral Ensemble. Each track in this season will be a tribute to India’s vast musical heritage, spanning Awadhi folk, Punjabi hip-hop, Assamese alternative rock, Tamil Folk, and more.
Popular singer, Vishal Mishra, said, “Coke Studio Bharat has always been a platform that celebrates different shades of India’s diverse musical landscape. I’m excited to contribute my sound and see how the fusion of different genres comes together to create a unique narrative for the audience.”
Greishma Singh, Vice President, Coca-Cola India & South-West Asia, said, “At its core, Coke Studio Bharat is all about storytelling and culture – bridging traditional and modern with a unique and recognizable sonic & visual identity. Built around a handpicked set of artists representing different parts of Bharat, Season 3 brings a fresh youthful take on unique sounds that cover a rich tapestry of genres of music”
Devraj Sanyal, Chairman & CEO, Universal Music Group, India & South Asia, added, “At the Universal Music Group, we have always considered the world and not just India to be our marketplace for our music. As the global sonic expands to include sounds & melodies of the most beautiful cultures around the world, we are beyond excited to offer “Coke Studio Bharat” to the mix as Season 3 has a very high cultural quotient of the young & fearless sounds of the now but also steeped in the learnings and storytelling of our storied heritage. It’s an exciting chapter in the evolution of the platform.”
Renowned folk legend Malini Awasthi said, “Folk music is always nostalgic because it carries the soul of our history, our region, our people. With Coke Studio Bharat’s deeply rooted connections, we are reintroducing these timeless sounds to a new generation, proving that tradition and innovation can sing in perfect harmony.”
With a stellar line-up and groundbreaking compositions, Coke Studio Bharat Season 3 is set to redefine India’s musical identity once again. Stay tuned for the first track drop on 21st February!
