Jaipur, October, 2026.
IndiaFirst Life Insurance Company Limited (IndiaFirst Life) has formally inaugurated its Operations & Technology Centre of Excellence (CoE) in Jaipur. The CoE represents a strategic step towards building a future-ready organisation driven by innovation, customer-centricity and process excellence, and will serve as a centralised hub for identifying, developing and deploying best practices, digital capabilities and operational improvements across the company.
By bringing together expertise from Operations and IT, the CoE will foster a culture of continuous improvement and enable seamless collaboration between business and technology teams. It will drive innovation through the adoption of modern technologies, data-driven decision-making, automation and standardised processes, ensuring greater efficiency and scalability.
Atri Chakraborty, Chief Operating Officer,IndiaFirst Life, said “As we open our new Operations & Technology Centre of Excellence in Jaipur, we’re not just adding a new location. We’re creating a powerful catalyst for IndiaFirst Life’s next phase of growth. This CoE will be at the heart of how we scale, innovate and transform. It will bring together talent, technology, data and new ways of working to help us operate smarter, move faster and deliver an even better experience for our customers. The opportunity ahead is to challenge conventions, raise the bar and build a future-ready organisation that is amongst the most sought-after companies in our industry. While technology will power this journey, people will define it. Together, let’s create, innovate and build something truly world-class.”
The CoE will play a pivotal role in enhancing the quality of deliverables, improving customer experience and accelerating the time-to-market for new products, services and technology solutions. It will also strengthen operational excellence by optimising processes, reducing inefficiencies and promoting consistent governance and performance management.
Acting as a catalyst for transformation, the CoE will help IndiaFirst Life achieve higher levels of operational effectiveness, superior customer service and technological advancement. Through a sustained focus on innovation, customer orientation and process excellence, it will enable the company to reach new heights of growth, agility and competitive advantage.
Guided by its #CustomerFirst philosophy, IndiaFirst Life continues its commitment to Securing Lives. Creating Value. through solutions and relationships that help families plan for the future with greater confidence.
