Jodhpur, January, 2026.
ECL Finance Limited (ECLF), part of Edelweiss Group, today announced the inauguration of its branch in Jodhpur, Rajasthan. The new branch marks an important step in ECL Finance’s expansion strategy and will cater to the financing needs of micro, small and medium enterprises (MSMEs) in the region.
The Jodhpur branch will offer ECL Finance’s core MSME lending products, including Loan Against Property (LAP) and Unsecured Business Loans, designed to address diverse working capital and growth requirements of local enterprises.
Under its LAP offering, ECL Finance provides loans of up to ₹10 crore against residential, commercialor industrial properties. Its Unsecured Business Loan product enables eligible MSMEs to access collateral-free funding of up to ₹50 lakh, helping businesses meet short-term liquidity needs and expansion plans without pledging assets.
Commenting on the branch launch, Mr. Ajay Khurana, Managing Director, ECL Finance Limited, said,“MSMEs are the backbone of India’s economy, yet access to timely and dependable credit continues to be a key challenge for many businesses. At ECL Finance, our focus is on delivering structured and responsive financial solutions that support business continuity and growth. The launch of our Jodhpur branch reinforces our commitment to serving MSMEs in India, enabling local businesses to formalise, scale, and participate more meaningfully in India’s economic growth.”
The new branch is expected to support traders, manufacturers, and service providers across Jodhpur and adjoining regions, further strengthening ECL Finance’s on-ground presence in Rajasthan.
