Mumbai, 26th November 2025: Serial entrepreneur Tanooraa Swetha Menon has partnered with wellness icon and fitness champion Suniel Shetty to launch AgeWell—India’s first complete wellness ecosystem designed specifically for adults over 40, combining anti-aging products, healthy aging solutions, and longevity-focused community platforms. AgeWell marks not just a product launch, but the start of a national health movement built on the lived experiences of co-founders Tanooraa Swetha Menon, Mitlaj, and Shahin Farzeen—who witnessed the unique needs, missed opportunities, and gaps in Indian eldercare and built an integrated ecosystem to address them for every family.
The Vision
AgeWell transforms aging from decline to celebration through an integrated approach combining science-backed nutraceuticals, digital wellness community platforms, preventive health solutions, and purpose-built senior living spaces.
The Founder
Tanooraa Swetha Menon is an acclaimed Indian business leader and serial entrepreneur who has built successful brands including Herbs & Hugs (100+ kiosks across India specializing in Ayurvedic personal care, with 11 SKUs and a sub-brand Bhishma featuring 10 SKUs specializing in Ayurvedic personal care for men) and Zoul & Zera (a children’s fashion brand aged 0-6 years with international retail presence in India, Dubai, Oman, Maldives, and Mauritius). With an MBA from Christ University, Bengaluru and transformative solo travel experiences across nearly 36 countries, she brings global wellness insights to Indian healthy aging. Her memoir “Thattamitta Menothi” chronicles her journey through business building and personal transformation.
“Forty didn’t hit me like a crisis—it hit me like a mirror. It showed me the fatigue I ignored, the hormonal shifts I dismissed, and the wellness gaps I never addressed. As I researched my own health, I saw millions of Indians facing the same silence around aging. AgeWell is my answer: a movement that celebrates strength, supports change, and turns prevention, community, and clarity into our greatest tools for living well,” said Tanooraa Swetha Menon, Founder, AgeWell.
The Brand Ambassador
Suniel Shetty, Bollywood wellness pioneer, fitness icon, and mentor in multiple wellness startups, brings four decades of expertise in holistic health and active aging. Beyond his celebrated career as a film actor and entrepreneur, he exemplifies that discipline, consistency, and purpose define healthy aging.
Suniel Shetty, AgeWell’s Brand Ambassador and Mentor says, “I’ve always believed that aging well means living well—with intention, strength, and joy. Through AgeWell, every Indian above forty can pursue this same wellness journey. What excites me most about this partnership is that we’re not just offering products—we’re building a health and wellness movement that blends our rich Ayurvedic heritage with modern science, creating routines that fit real life.
What truly moved me about AgeWell are the founders. When I met Tanooraa and her son Shahin—a 20-year-old who saw his mother’s journey into her 40s and decided to build something meaningful for her and millions like her—I knew this was special. That bond, that understanding between generations, is exactly what India needs.
Wellness has been a consistent factor in my life, and at this stage, I can appeal to people by showing them that the magic of aging lies in staying relevant, vital, and connected. AgeWell represents everything I stand for: discipline without deprivation, tradition meeting innovation, and the belief that our 40s, 50s, 60s and beyond should be celebrated as chapters of strength, not decline. I’m proud to champion confident, connected living for every Indian who refuses to let age define their limits.”
The Ecosystem
Wellness Products: 25 Ayurvedic-science hybrid nutraceuticals, anti-aging supplements, and healthy aging products addressing beauty, vitality, hormonal balance, lifestyle health, and blood sugar support. Hero products include:
– AgeWell DAWN—India’s first Rakthashali red rice flakes ready-to-eat breakfast cereal
– Harmoni—natural weight management and slimming capsule
– Aura, Tandem, Eterna, Torq, and Sugarcalm —targeted wellness and longevity solutions
AgeWell Connect: Beyond products, AgeWell unveils India’s first dual-platform digital ecosystem built exclusively for adults over 40: AgeWell Connect creates a private, intuitive social space where members access community groups, telehealth consultations, expert sessions, cultural content, and exclusive rewards—all designed with 40+ friendly navigation and integrated IoT device connectivity—while AgeWell Health Tracker complements this with comprehensive health monitoring, tracking heart rate, pulse, oxygen saturation, sleep quality, and activity levels, delivering intelligent medication reminders, hydration alerts, and one-touch emergency assistance with GPS location sharing. Seamlessly integrated for holistic wellness insights and soon evolving into a purpose-built wearable with continuous monitoring capabilities, this dual platform turns individual wellness journeys into shared, celebrated experiences backed by real-time health intelligence.
AgeWell Living Residences: India’s first Longevity Living communities and senior living residences—resort-grade wellness spaces offering independent senior living with 24×7 clinical access, fitness programs, holistic health services, and social ecosystems.
Market Opportunity: India’s over-40 population and senior wellness market faces fragmented health offerings, low consumer trust, and a gap in lifestyle-driven preventive health approaches. AgeWell addresses these challenges with an integrated, credible wellness framework designed to support healthy aging and longevity.
Launch Strategy: AgeWell will debut through flagship wellness experience studios in Kochi, Mumbai, Bengaluru, Hyderabad, and the Maldives, alongside 30 premium partner touchpoints and digital e-commerce presence on Amazon, Flipkart, and Qcom. Year One targets include 10-12 flagship studios and 100+ partner locations nationwide.
Member of Parliament Hibi Eden inaugurated AgeWell’s corporate headquarters in Athani, near Kochi International Airport.
Co-Founders’ Perspective
“We’re not just launching a wellness brand, but a confident new era for India’s millions over forty,” said Mitlaj, Co-founder, AgeWell.
“Watching my mother navigate her 40s, I realized we’ve completely ignored the people who raised us. AgeWell is my commitment to building something different—where aging is finally treated as the advantage it should be,” said Shahin Farzeen, Co-founder.
Compliance: All health products maintain FSSAI and AYUSH compliance with sustainable sourcing, recycled packaging, and transparent labeling standards. For more information, visit www.agewellglobal.in
