Jaipur: Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, continues to scale its operations nationally, supported by rising consumer demand and a strong dealer ecosystem. Within just one and a half years of entering the decorative paints category, the company has built one of the largest distribution and servicing networks in the country with over 140 depots, largest franchisee store network, and availability across 10,000 plus towns. This rapid expansion has enabled consistent availability and faster servicing to meet the growing demand across markets.
The brand’s portfolio of 190 plus products and 1,750 plus SKUs, along with a premium and luxury mix contributing over 65 percent of revenue, delivered strong festive season offtake across markets. The brand’s steady rise is also reflected in its standing as the number two decorative paints brand in top-of-mind recall in urban India, achieved within only 18 months of launch. The company’s focus on building consumer trust through initiatives such as the Birla Opus Assurance, a one-year free repainting promise, continued to reinforce confidence in the brand.
For 2026, Birla Opus Paints is preparing for an accelerated phase of growth. With the commissioning of its sixth manufacturing plant in Kharagpur, the company now has a total capacity of 1,332 MLPA, placing it as India’s second largest paint manufacturer by installed capacity with a 24 percent capacity share. The company remains on track to reach Rs 10,000 crore in revenue within three years of full-scale operations. Continued expansion of franchisee stores, deeper penetration across markets and sustained investments in technology, sustainability, R&D and brand storytelling will form the core of the company’s 2026 strategy.
Himanshu Kapania, Business Head Birla Opus Paints and MD Grasim “This festive season has reaffirmed the trust that consumers and dealers have placed in Birla Opus Paints. Our strong performance at a national level reflects our commitment to building India’s most dependable and future ready paints ecosystem that brings together scale, service and innovation. With our capacity now amongst the largest in the country, we are entering 2026 with strong confidence. Our mission remains the same, to transform the way India paints and to inspire every household to truly embrace Duniya Ko Rang Do.”
